Olympic Triathlon
1.5K Swim - 40K Bike - 10K Run
Key Events
2007/08 World Championships
2008 US Olympic Trials
2008 Olympic Games
Objectives of Positioning
Global recognition of sponsoring firm as an
individual athlete sponsor for the
2008 Olympic Games in Beijing.
Target Audience Relevance
The traditional global Olympic target market,
which is all encompassing in age, race,
religious affiliation, gender, and income.
TRIATHLETES:
78% 20-50 years old
70% Male, 30% Female
Median Income $108,000
56%earn more than $100K/year
48% 4 year degree
38% Graduate degree
67% Married
24% Single
9% Divorced
71% Professional/Managerial Occupation
150,000 participate in a multi-sport event/year
Branding Benefits
Races broadcast on:
CBS, NBC, OLN, Comcast, ESPN
Becky appeared in over 10 nationally televised
events in the past 2 years.
Becky has appeared in:
USA Today, Chicago Times, Triathlete Magazine,
Inside Triathlon, Sports Illustrated for Women,
City Sports, and various corporate catalogs.
Funding Proposal
Contractual Salary leading up
to the Olympics
(Jan '07- Dec '08).
